What is FastTrack?
FastTrack is a streamlined process to service high-volume, low-spend accounts quickly and efficiently without the need to go through the RFP/Planning process. Advertisers with opportunities under $15k NET up to 3 months qualify.
Why is adherence to FastTrack critical to our team success?
- Data showed time spent on tier 4 accounts was 80%, but those same accounts only comprised 20% of total revenue
- To efficiently hit our growing revenue goals, advertiser spend must be increased
- Streamlining low-spend accounts allows greater focus on and deeper service for high-value clients
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FastTrack Package Details
Available Products
- ViX 360 Plus: Video ads on Premium OTT content, distribution may include UNow, ViX & audience extension
- Uforia Audio Streaming 360 Plus: Audio ads across Uforia & audience extension
- Grab & Go Social: Pre-defined social packages that allow for inclusion at a smaller budget
Available Targeting Options
Geo:
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Audiences for Display/Video:
| Audiences for Audio:
NOTE: Applying audiences for audio requires minimum flight duration of 14 days, or risk underdelivery. |
Benefits
- Increase time-to-market – bypassing the planning stage
- AEs and LSMs gain the power to sell independently
- Targeting options align to linear targeting, and provide the most scale
- Perfect quick and easy solution for video and audio attachment
Media Plan Download Links
| Plans without display production fee | Plans with display production fee | Special packages |
Business Rules
| Order Minimum |
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| Monthly Line Minimum | $1,500 Video Net (for example, two lines in a $3,000 video order would need to be $1,500 for each line) $500 Audio Net or Gross (for example, three lines in a $1,500 audio order would need to be $500 for each line) |
| Duration Minimum | 2 weeks |
| Products |
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| Targeting | Geo:
Audience for Display/Video:
Audience for Audio:
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| Platform | All products will be served cross-device |
| Daypart | Not supported for FastTrack and not recommended for digital as a whole as user consumption habits should be followed. |
| Frequency | Not supported for FastTrack |
| Added Value | Not supported for FastTrack |
| Client Approvals | All approvals must come from client, one of the following is acceptable:
IMPORTANT: Agency IO or signed Tapscan schedule must be accompanied by a FastTrack Excel plan to ensure accuracy since there is not a standard method of input for either Agency IO or Tapscan schedules |
| Team Communication |
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| Acceptable Creative Formats | First-party and third-party served creative is acceptable except for FastTrack audio plans under $1500. Creative Spec Overview For complete details on creative specs, view ad specifications.
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| Implementation Requirements |
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| Turnaround Times | Up to 2 business days for order entry and implementation - assuming all assets required are submitted. |
| Exception Requests | Approval Request for ZIP Code or County or Behavioral Audience targeting for Fastrack will be processed in the Order Entry Ticket. Make sure to provide reasoning in the indicated ticket fields. |
Instructions
IMPORTANT TIPS:
- Complete the plan from left to right to avoid formula errors
- All fields in orange must be completed
- You can hide rows as needed
- Add the advertiser/agency/billing contact into the system prior to submitting for execution (same process as linear)
- Download your desired plan.
- Complete order entry details as the top.
- Select the product(s) under Placement, column A. Select products for which the client has creative readily available.
- Select either DMA or State under geo-targeting, Column D.
- Select audience from the Audience Targeting drop down. column F.
- NOTE: There is a $2 premium if you select anything other than Spanish Speaking Adults
- Type your start date and end date, columns G & H.
- Type your net cost per line, column M. If you need help with gross to net conversions or impression to net budget, use the AE tools tab.
- Provide creative instructions, such as rotation per creative, under column N.
- Sold? Congratulations! The client details required for order entry are below. Please make sure the advertiser/agency/billing contact is in the system. This is the same process as entering these details for linear.
- Advertiser Name
- Agency, if applicable
- Advertiser or Agency Phone Number
- Advertiser or Agency Contact Name
- Advertiser or Agency Email Address
- External PO #, if applicable
- Billing Type (default is Calendar)
- Additional Payment Instructions, if applicable
- To ensure traceability, one of the following options is required for orders to be processed and money to hit the books:
- Agency IO
- Operative IO (pdf) with client signature
- Client approval email with approved plan attached or detailed within the body of the email (attach the initial email and also client response if media plan is not in the body of the email)
- Send client ad specifications for each placement (Column C).
- Submit completed FastTrack plan & creative(s) with URL(s) for implementation on FreshDesk.
Impression availability is subject to change based on time of booking. Your Account Manager will recommend plan optimizations if needed.